It all began with some creative thinking and a couple of phone calls.
In 2012 a New York-based, national industrial distributor was faced with the daunting task of checking the accuracy of their product photographs and updating them if necessary. Because of the large number of items it was proving to be a logistical nightmare to track all of the product data and photographs. During one of their meetings, a member of the team posed what would become a pivotal question for all involved: "How do they shoot all of those pictures at an amusement park and match them up with the guests?" Since one of their distribution centers is located in the Harrisburg area, a call was made to Hersheypark to determine the name of their photo vendor. The subsequent call to Get The Picture Corporation in Hershey, PA, was the beginning of a new business.
Get The Picture (GTP) was formed in 1989 and has been providing photographic services to Hersheypark and Hershey's Chocolate World since then. GTP designs, installs and operates all of the photo systems found at these (and other global) locations. Millions of pictures run through their systems each year, but that phone call regarding high-volume product photography was something new. It would require the design of new software systems, integration of new hardware and the hiring of a team of photographers. SKUpics Studios, LLC was created and outfitted by the team at GTP to meet all of this new client's needs.
Because the photography had to be accomplished within the distribution center during normal operating hours, special self-contained "photo carts" were created. These carts allowed the teams of photographers to work within the shelves of the distribution center without external power and without disrupting the normal work of the merchandise pickers. The computers, bar code scanners, cameras and strobes contained on each cart had to be able to complete an 8-hour shift and then be wheeled to a central location where the data and photos could be uploaded to SKUpics Studios' servers for processing and later rounds of quality assurance. SKUpics Studios was able to complete this project on schedule by photographing over 230,000 items in 10 months, and delivering web-ready images to the distributor for inclusion in their online catalog.
Now SKUpics Studios has moved to the next level and is able to provide product photography both onsite and in their own warehouse/studio facility - high quality, custom photography to meet any client's requirements at any volume. The creative thinking and development that gave birth to this new business continues in SKUpics Studios' belief that a large part of the image of your business lies in your images.
The Line Up
Tony Sinkosky, CEO & President, a founding partner of GTP Corp. and SKUpics Studios, LLC, has 37 years experience in photography and management. Tony earned a Political Science and Communications degree from Susquehanna University and continues to educate himself daily. He recently obtained a Digital Photography Certificate from the Pennsylvania College of Art and Design. Tony enjoys tag-team grand parenting his two grandsons, Ben and Evan, with his wife of 41 years, Rose Ann. Tony favors seeing the world through the lens of his camera, which he claims to be "a magnificent and endless source of inspiration, discovery, and fascination." Finally, Tony spends his free time working on and motoring about in one of his antique MG's- vintage British sports cars that were originally designed to leak oil and breakdown at a somewhat predictable rate.
Kyle Fink*, Vice President & COO, began working for the company in 1989. After serving in the United States Navy, Kyle returned to GTP Corp. in 1995. While serving in a variety of management positions, Kyle was instrumental in planning and guiding the successful expansion of the company. Kyle enjoys cooking, especially using the fresh produce from his backyard garden. He can also be found hiking and taking photos with his Nikon DSLR.
Seth Hollinger*, General Manager, has worked full-time for the company since 1999 after earning degree in psychology from Mary Washington University. Seth has 15 years experience in operations and human resources. Outside of work, Seth enjoys spending time with his wife and two children. Seth is known for his love of watching and playing sports with his two boys. He enjoys grilling and cooking for his family and friends.
Michael Shearer*, Vice President - Systems & Engineering, started writing software for GTP Corp. while in high school in 1996. After graduating from Penn State University with a degree in Computer Engineering, Michael's contributions resulted in significant technical advances and efficiencies. He is currently the head of software development. Additionally, his roles include electronic design, system administration and has recently focused on enterprise-scale cloud deployments. Michael is the father of two children and enjoys climbing, caving, backpacking, biking, and beekeeping. He is involved in IEEE and IEEE CS. Michael is active on the WITF Community Advisory Board. Lastly, Michael has used his skills as a high ropes and instructor and trainer at Camp Swatara to install photo systems on numerous amusement park rides.
Chris Eichfeld*, Director - Data, Systems & Facilities, joined GTP Corp. in 1996. While studying architecture and technology at Drexel University, Chris became a member of the full-time team. He designs and oversees the construction and maintenance of all facilities. He develops and maintains data systems architecture and reporting, along with developing frontend user interfaces. Chris volunteers on a wilderness search and rescue team and enjoys spending time with his family.
Kate Knox*, Director of Sales & Marketing, began working for GTP Corp. in 1996. She assumed full-time responsibilities as an operations manager after graduating from Kutztown University of Pennsylvania with a degree in art education. Kate continued her education by obtaining Certifications in Digital Design: Print, Digital Design: Web, and Social Media Marketing and Communications at Pennsylvania College of Art and Design. Versed in all media, Kate is responsible for creative communication. Her ideal free time includes reading on a quiet beach or taking a gander at artwork. She dreams of sketching new tattoo concepts while weight lifting, skating, or tasting craft beer. Finally, Kate enjoys shooting portraits of her friendly French Bulldog and her not-so-friendly feline.
Adam Spangler, Development and Service Engineer, began doing project development work with GTP the summer after his freshman year at the Grove City College electrical engineering program. He continued to work with GTP as he completed his engineering degree and took on more complicated and extensive projects each summer. He graduated in May of 2015. Now, he is supporting and improving GTP's systems full time alongside the technical team. Adam loves to work at the intersection of hardware and software. He is fascinated by the subtleties of high-voltage and high-frequency electricity. He can usually be found soldering or programming in his "cave" at GTP, or carrying out one of the many plans that he and his wife, Jennifer, have for their 2-1/2 acre property.
Erica Meyer, Director of Photography & Studio Operations, graduated from Antonelli Institute of Art and Photography in 2009. She joined the SKUpics Studios team two weeks into the initial endeavor, and became a full-time employee in 2014, overseeing the photography process from product receipt to image delivery. In Erica's free time she loves deep conversations over good drinks, getting stuck "watching the internet," and playing with her oh-so-spirited cat, Moose.
Joanna Hulse*, Graphic Designer, began as a photographer for GTP Corp. in 2009. She graduated from the Pennsylvania College of Art & Design with a BFA in Graphic Design and she began to do image editing for online fulfillment and video production for the ever-growing needs of GTP Corp. In addition to her GTP Corp. duties, she focuses on fine-tuning images and creating informational videos for SKUpics Studios. Joanna enjoys reading fantasy novels and playing strategic board and card games. Luckily for her friends & coworkers, she enjoys baking cookies on a regular basis as well.
Aaron Gish*, Assistant General Manager, began working for GTP Corp in 1997. Aaron was a part-time manager while earning his English degree from Millersville University of Pennsylvania. He assumed full-time responsibilities in 2005 initially overseeing one of GTP Corp's venues. His responsibilities now also include employee hiring and maintaining inventory levels at all locations. Toward the end of the initial SKUpics Studio project, Aaron helped to photograph the client's products to ensure the successful conclusion of that project. He continues to help photographing other projects in the studio as well as on site when needed. In his free time, Aaron enjoys reading and writing, specifically fantasy and Sci Fi. He is an avid collector of comic books, crystals and minerals. Aaron can be found photographing nature, his crazy cats or really anything that strikes his fancy with his Canon t2i Rebel.
*Began as a seasonal GTP Corp. employee in their teens and continue to have a daily role in the success of GTP Corp. and SKUpics Studios.